DO GOOD WORK
WITH GOOD PEOPLE.

As a Creative Team Player

BUILD IT

  • Concept big ideas and translate them into clear, executable creative plans

  • Lead integrated campaign development across digital, outdoor, social, and experiential

  • Create storyboards, design layouts, and produce final files with sharp attention to detail

  • Direct video and photography shoots with a focus on brand, composition, and narrative

  • Maintain consistent visual tone and brand alignment across all touchpoints

  • Evolve brand standards to keep them relevant in culture and the market

  • Understand production, printing, and execution details that bring work to life

GROW IT

  • Confidently present concepts to clients and internal teams

  • Guide, critique, and elevate the work of cross-functional creative partners

  • Build workflows that improve efficiency without stifling creativity

  • Manage resourcing needs, including hiring and directing outside partners

  • Coach team members toward growth and creative excellence

  • Lead productive ideation sessions that spark stronger ideas

  • Jump into any role needed to move work forward

  • Stay current on industry trends and translate them into actionable creative insight


SHAPE IT

  • Develop cohesive brand strategies that align vision, voice, and visual identity

  • Build and implement brand guidelines, messaging frameworks, and tone systems for emerging and established organizations

  • Create small language models (SLMs) to streamline creative workflows and integrate AI efficiently

  • Establish scalable creative processes across multiple touchpoints and teams

  • Serve as a flexible creative partner, managing overflow creative and strategy needs across campaigns

  • Advise leadership on process improvements, creative efficiency, and team development

  • Translate business goals into actionable creative systems that drive measurable results

 

With over 15 years of experience

TRUE TEMPO PARTNERS

Founder April 2025 - Present

Founded a strategic creative consultancy to help ambitious brands develop cohesive strategies, strong brand systems, and high-quality execution across every touchpoint. Providing flexible creative leadership that supports teams, scales processes, and elevates storytelling.

Building brand guidelines, messaging frameworks, and voice and tone systems for both emerging and established organizations, while also creating small language models (SLMs) that streamline workflows and integrate AI in practical, efficient ways. Additionally, offering leadership consulting to help teams grow, improve creative efficiency, and maintain consistency. Serving as a flexible creative partner for overflow work across design, outdoor, social, and experiential campaigns.

MINNEAPOLIS CITY SOCCER CLUB

Creative Director August 2023 - Present

Developing creative solutions for branding, social, event promotion, apparel, and increasing engagements through marketing channels and ticket sales. 

TWIN CITIES ORTHOPEDICS / REVO HEALTH

Creative Director April 2021 - April 2025

Led the creative team supporting Twin Cities Orthopedics, Training HAUS, and multiple i-Health organizations, guiding the department through a transition from Revo Health’s agency model to TCO’s in-house marketing team. Responsible for elevating creative output, defining workflows, and establishing brand guidelines, voice and tone, and processes that managed 24 projects weekly across multiple organizations. Directed campaigns across digital, traditional, social, and experiential channels, ensuring work was strategic, high-quality, and aligned with business goals. Mentored a team of five creatives within a 12-person marketing group, fostering a collaborative and innovative culture while partnering with stakeholders across multiple organizations to deliver measurable results.

CAMBRIA 

Associate Creative Director  Aug 2019 - Apr 2021
Senior Art Director  Sept 2015 - Aug 2019

Manage and lead a team of designers and copywriters to develop and secure creative assets from sketch to solution. Working closely with Cambria’s events, commercial, philanthropy, and sports marketing teams to develop creative solutions. Driving creative strategy, presentations, and executions for a wide range of projects and campaign partners, including the Minnesota Vikings, LA Kings, Miami Open, Rogers Cup, and Sanford International. Leader in art direction for video and photography, including concept and building out campaigns, creating website assets, and data-driven email campaigns. 

Drive the in-house creative team to generate sales results and ensure broad business objectives are being met with an emphasis on trade, consumer, and business-to-business target markets. Review work across teams to ensure brand, strategy, and execution align with creative briefs. Build brand awareness through campaigns and live events as well as inspire and empower team members to find the big idea and execute on it. 

BACKBOARD 

Owner and Creative  Jan 2015 - Nov 2015

Oversaw and executed all creative aspects in delivering creative solutions for high-profile branding, event promotion, and cause marketing. Created and executed social media, website development, and marketing campaigns. Lead presentations and fostered relationships with clients and vendors to establish brand standards, tone, aesthetics, and value props. 

METRE AGENCY

Art Director  Mar 2015 -  Sept 2015

Led a team of designers that provided full-service creative solutions for multiple clients. Worked closely with the development team to create new websites, email campaigns, social media ads, and company collateral materials. Provided storyboards and produced videos for clients. Led and produced photo and video shoots. Established brand guidelines when needed and adhered to existing brand style guides to develop, present, and create cross-platform creative solutions and campaigns.

MAKEMUSIC 

Art Director  2012 - 2014

Grew and formed an in-house creative department for MakeMusic, a world leader in music technology, creators of Finale, Garritan, and SmartMusic. Created all graphic and visual materials for this worldwide brand. Built and fostered relationships with outside creative firms, freelance designers, and photographers. Established a brand style guide, developed packaging for the family of brands, and created marketing promotions to drive B-to-C sales. Developed instruction training materials through a variety of media outlets such as trade shows, web applications, print, photo, and video tutorials.

NEMER FIEGER 

Graphic Designer 2010 - 2012

Responsible for design, television, websites, and social media campaigns for both customer service and nonprofit industries. Focused on creating concepts that stretched across a variety of media platforms to reach consumers. Duties also consisted of concepting, branding, art direction, design, production, and building relationships with outside vendors.

 
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