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      <image:caption>Brand Building</image:caption>
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      <image:caption>Campaigns</image:caption>
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    <loc>https://www.scottmenk.com/campaign/cfx</loc>
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    <lastmod>2020-04-09</lastmod>
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      <image:title>Campaigns - Garritan CFX - The Creative</image:title>
      <image:caption>The strategy of the creative was to showcase the instrument in the iconic space to allow consumers to imagine themselves in the space where these sounds were captured. Secondarily we wanted to educate. To do this we created a coffee table book that outlined the entire process and showcased the microphone sets. We also created a behind-the-scenes video with the producers and creators of the product.</image:caption>
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      <image:title>Campaigns - Garritan CFX - The Project</image:title>
      <image:caption>Garritan is a world-class leader in virtual instruments and sound libraries. They decided to do something that no one else in the market has done by capturing the Yamaha CFX grand piano in the legendary Abbey Road Studios. This project was a mix of art direction and execution across multiple channels. Consisting of video, print, digital assets, website, and packaging, I oversaw the creative on the project and worked closely with the project managers, producers, and copywriters.</image:caption>
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      <image:title>Campaigns - Garritan CFX</image:title>
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    <loc>https://www.scottmenk.com/campaign/rogers-cup</loc>
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    <lastmod>2020-04-09</lastmod>
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      <image:title>Campaigns - Rogers Cup - The Tournament</image:title>
      <image:caption>Rogers Cup is the oldest tennis tournament in Canada. Split between two cities, Toronto and Montreal, Rogers Cup is one of the top five tournaments in North America. Each year they alternate the location for the men's and women’s tournaments and average a total of 140,000 attendees per year.</image:caption>
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    <lastmod>2024-11-29</lastmod>
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      <image:title>Campaigns - LA Kings - The Contest</image:title>
      <image:caption>To celebrate the LA Kings’ 50th year in the league, Cambria partnered with the LA Kings to execute a 30-day promotion that pushed a custom LA Kings Cambria table. This promotion was featured in-stadium at every home game during that time frame.</image:caption>
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      <image:title>Campaigns - LA Kings - The Reach</image:title>
      <image:caption>LED ribbons and the video featuring LA Kings Captain Anze Kopitar, would play on the screen at the beginning of the 2nd period. However, stadium attendees could only drive this promotion so far. To expand the reach we pushed digital assets on both the Kings and Cambria’s channels to Twitter and Instagram. Additionally, we pushed Facebook dark posts to a focused segment to maximize our promotion to our target market. The video was picked up by NHL.com and received over two million views.</image:caption>
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    <lastmod>2025-11-14</lastmod>
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      <image:title>Art Direction - Photography Art Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200350176-902UDQ3Y11KAPOMIC8WB/Menk_AD_HDR_Photographer+Henke+02_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>HDR - Photographer Steve Henke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200357510-GTQIE4FA2A8FYQIPIXQK/Menk_AD_HDR_Photographer+Henke+01_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>HDR - Photographer Steve Henke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200330160-SEYZTSBYQNHE28WE9Z74/Menk_AD_Yankees+LegendsBar_Photographer+Guido+Marcaccini_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Yankees LegendsBar - Photographer Guido Marcaccini</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200324114-OWTOHAZ7BCLI3TJEJE8Q/Menk_AD_Whole+Foods_Photographer+Henke_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Whole Foods - Photographer Steve Henke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200356379-9UWK6XNJJ8URIHK9VCK9/Menk_AD_Pepsi+Center_Cambria_Photographer+David+Patterson_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Pepsi Center - Photographer David Patterson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200347784-OYR9X9ULM8548RXFGQ3W/Menk_AD_Pepsi+Center+Wall+Cladding_Cambria_Photographer+David+Patterson_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Pepsi Center - Photographer David Patterson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200366287-YYV5BCFAM7HRI6ZMJP53/Menk_AD_Embassy+Suites+College+Station+03_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Embassy Suites in College Station, TX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200366475-CZDZ5KLC64BQFJEKGPYF/Menk_AD_Embassy+Suites+College+Station+01_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Embassy Suites in College Station, TX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200332528-OSAOBZGGVDEGWP3LQST0/Menk_AD_US+Bank+Stadium+Club+Cambria_Photgrapher+Henke_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>US Bank Stadium - Photographer Henke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200333783-U51M6YOGNQDAFUX4ZZZE/Menk_AD_US+Bank+Stadium_Cambria_Photgrapher+Henke_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>US Bank Stadium Club Cambria - Photographer Steve Henke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200333754-DLJY36QIL9ML2KP7G49V/Menk_AD_UPMC_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>UPMC in Pittsburgh, PA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200341500-FS8R0MKKAU1FY9RHLP28/Menk_AD_PPGPaintsArena_Cambria_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>PPG Paint Arena</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200349067-6MFHHYAQCZU1B5PZKVC5/Menk_AD_PNC+Park_Cambria+Drink+Rail_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>PNC Park in Pittsburgh, PA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200367888-YJAPMU8AKXW9MCT61RI1/Menk_AD_American+Airline+Center+Lexus+Bar_Photographer+Guido+Marcaccini_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200367556-PUA2ASOBR1VBIQEUS1TY/Menk_AD_Doubletree_Photographer+Guido+Marcaccini_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Doubletree Hotel in Cranberry Township, PA - Photographer Guido Marcaccini</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585200364958-LDH1S3GT4J3FFUPE32AU/Menk_AD_Lifetime+Fitness_Photographer+David+Patterson_1480x1110.jpg</image:loc>
      <image:title>Art Direction - Photography Art Direction</image:title>
      <image:caption>Lifetime Fitness - Photographer David Patterson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.scottmenk.com/events/miami-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541491626-JTT79348LDEUBSWYM1XV/Menk_Booth+Night.jpeg</image:loc>
      <image:title>Live Events - Miami Open - The Experience</image:title>
      <image:caption>How do you stand out amongst the crowd and get your product in the hands of the consumer? You draw people in (pun intended). A painter was hired to paint legendary past champions onto Cambria samples. Each 12x12 sample featured a legend of the game and was raffled off at the end of each day. This promotion generated four times the amount of foot traffic to the booth and brought Cambria into several winners’ homes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541807165-ZYVEPGVJ3U61ALJW9N4W/Menk_Tennis+Player.JPG</image:loc>
      <image:title>Live Events - Miami Open - The Tournament</image:title>
      <image:caption>Miami Open is one of the top tennis tournaments in the United States. With athletes like Serena Williams, Andy Murray, and Roger Federer, the Miami Open found much value in upgrading the stadium with Cambria surfaces. In doing so, Cambria became a key partner at the tournament.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585540650110-3I2NKZK1LIIUW1ZQPF9L/Menk_Instagram%2BStory.jpg</image:loc>
      <image:title>Live Events - Miami Open - The Interaction</image:title>
      <image:caption>Can’t attend the tournament? No problem, just tune in via Instagram Live. The interaction featured well-known Maimi designer Alena Capra, of Alena Capra Designs. Viewers followed Alena around as she showcased Cambria at the tournament with stops at the booth, lockers, suites, and other exclusive areas around the stadium. This gave our Cambria Instagram followers a sneak peek around the stadium and showcased our product in a commercial environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541309770-H7FVJY5PE9O429349MM6/Menk_Final+Booth.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541153441-8GYG6D6P3JNK538IK70Q/Menk_Miami+Open+Painting_2.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541330698-ZKTN4R6VY3IRAAPDQCQ4/Menk+Final+Art.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585540796416-LN68V0O974LH1TN6F879/Menk_Miami+Open+Speed+Painter_2.jpg</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585540777977-82JMC08VGYR3FYJ539GP/Menk_Miami+Open+Speed+Painter_1.jpg</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585540811599-XJ5ONVMUM8VENBU40FCU/Menk_Miami+Open+Speed+Painter_4.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541315089-P1L6IBHQOZ7I7RE06UA4/Menk_Painter+and+Cambi.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541581870-XLF0DTEV7ZPC4BXJLRTB/Menk_Williams.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541033395-ZPPPDE3AWHRJFCQEAFH9/Menk_Miami+Open+Painitng_8.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585540758541-2N4L9ZV18VIYQOR37OBJ/Menk_Miami+Open+Painting_9.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585540999505-PFZSFHHP8YHNGRRMQGFD/Menk_Miami+Open+Painitng_3.JPG</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585540804109-HZ55KPSPYNRX2SVVBUB8/Menk_Miami+Open+Speed+Painter_3.jpg</image:loc>
      <image:title>Live Events - Miami Open</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/events/kbis2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585541974584-Y49NPZTDW4M1NNC4CGEM/Menk_CAMBRIA_KBIS+2020+BOOTH+Concept.jpg</image:loc>
      <image:title>Live Events - KBIS 2020 - Be Revolutionary</image:title>
      <image:caption>Cambria launched 20 new designs in partnership with the new “Be Revolutionary” campaign. The unveiling of that launch and campaign happened at KBIS 2020 in Las Vegas. 2020 also happened to be Cambria’s 20th anniversary, so we wanted to go big. We developed 20th-anniversary logos, worked closely with the marketing team and key members of the creative team to develop a strategy to show the designs and generate engagement at the booth. Our task was to take an existing structure, shrink it by 20 feet, and re-imagine the space to create something new. The goal was to showcase the 20th anniversary messaging and bring attention to the 20 new designs with activation, tours, and key touchpoints around the booth. Exterior walls told the Cambria story and showcased the facility. Interior walls brought the campaign graphics to life. The fireplace chats allowed users to come in and listen to speakers from the industry in quick 15-min sessions. Free headshots with Cambria in the background captured leads but also gave us a touchpoint to reach out after the show. Spinning Cambria designs updated to feature the new 20 designs. Partnered with Circle for booth execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585538480638-PZH11JU5P4V8WWXAPMOY/20th%2BAnniversary_CMYK_REV_on_K.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585538380365-FWA85O7C20UJ9X7SZG78/20th+Anniversary_2020_CMYK_REV_on_K.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585538219428-8QQMEPX4SJTQ3MOJQ2KR/20th+Anniversary_FullLockUp_H_RGB_REV_on_K.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537995334-LS8ASA4WYBUDRNO0S8E2/Menk_KBIS%2BBooth%2B2020_8.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Front Desk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537710565-OB3IS6KZ62XKYTM4SNAW/Menk_KBIS+Booth+2020_12.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Spinning Cambria Slab Wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537712167-MAI25RRWZYF66FBMNZ5O/Menk_KBIS+Booth+2020_15.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Corner of spinning slab wall and plant shot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537710638-ZWGA1754R2WYTL1KGMS9/Menk_KBIS+Booth+2020_27.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Corner of Cambria story and Campaign graphics wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537711593-DNW5UW2H34JG6JH7Q9WF/Menk_KBIS+Booth+2020_31.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Inside the booth facing spinning slab wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537713068-SZRV90B557P7IL4YHJOG/Menk_KBIS+Booth+2020_47.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Cambria designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537727740-0TDP1VM0XMQP6YUMEN7V/Menk_KBIS+Booth+2020_50.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Full booth space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537727532-T9XAO5KTWDSA1HOISQEN/Menk_KBIS+Booth+2020_82.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>bar and sample wall wide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537725526-A63AJ3ZIHRORRQXIER6G/Menk_KBIS+Booth+2020_91.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Kings table with conference room and sitting area</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537727914-WTLM8MB4A6KVR3DOPWYJ/Menk_KBIS+Booth+2020_94.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Kings table with back of the front desk in the background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537727208-FY9QOJ6YBLWOUVILOZHQ/Menk_KBIS+Booth+2020_109.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
      <image:caption>Sample and spinning slab wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585537729130-BRE13J8D16UY8TV9MQU6/Menk_KBIS+Booth+2020.jpg</image:loc>
      <image:title>Live Events - KBIS 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/events/sanford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585797403284-KT6FZ4BLLQ7FXIC0P5K4/IMG_0291.jpg</image:loc>
      <image:title>Live Events - Sanford International - The Celebration of Champions</image:title>
      <image:caption>The event consists of live music, food, and festivities at the Sanford House in Sioux Falls. Working closely with the events team for Cambria and Sanford International, we created the experiential marketing assets around the event. We develop the layout, concert stage graphics, gobo lights, and developing the activation space within the house.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585801747144-88L8AL3OTSBU0I79BOR7/Cambria_SanfordInternational_2019_-160.jpg</image:loc>
      <image:title>Live Events - Sanford International - The Event</image:title>
      <image:caption>Sanford International tournament was created in 2018 to bring the PGA Tour Champions to Sioux Falls, South Dakota. This event attracts over 75,000 attendees throughout the course of the tournament. The week long event, starting off with a bang at the Celebration of Champions concert on Tuesday and the Pro-Am tournament on Wednesday and Thursday. The main event tees off on Friday and concludes on Sunday with the winner holding up the custom designed trophy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803719433-AVWPCHFS5KL672OQBTIE/Fire%2Bpits%2Balt.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585800908931-EANTKXF11MZ03VTSOHJV/IMG_1090.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803569857-2JQ9HA2KBL0EOT8Y5B8Y/Trophy%2BDepth%2Bof%2Bfield.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585801228682-JQDVTPDCQROA1ONESVMA/IMG_1093.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585800936175-ANKJ9AAKWFO2PMR92G8R/IMG_1022.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585801193502-VA9IXAVHVZ8PVDVE90TU/IMG_1058.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803091617-TY3F75738ZKG34GJYV5E/Capturing%2Bthe%2BSpace.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803681139-CF0WPN0IV8VVT2UNWU3L/Fireworks%2Bfrom%2Bstage.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803159157-HBDLH3UIOZMJ1S49XV9C/IMG_0269.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803524690-1BLLSEXQ16DN8Q2SM7CF/Food.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803700121-171AA9FP2D9HUGN15CSV/Stage%2BDusk.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585803540693-HT7WRNWWQ2BVU3ERM2QQ/Event%2BDusk.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585798576810-3JOI04PKV916Z2MOLRBM/Cambria_SanfordInternational_2019_-77.jpg</image:loc>
      <image:title>Live Events - Sanford International - On the Course</image:title>
      <image:caption>Club Cambria is wedged between the 18th green and the par 3 hole 10. This exclusive area is the highest-selling ticket on the course. Great views surrounded by Cambria products and free beverages make this the top ticketed hospitality location on the course. We provide the layout and activation within Club Cambria and the interior clubhouse Club space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585800256983-YWERYG6FHCEQ343I56CV/DrinkRail_BloodyMary.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585798869660-SAM98Q1UT82MMA66T0HT/Cambria_SanfordInternational_2019_-43.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585800313620-TX8ULGGIGUKHIG201WK0/IMG_0038.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585798842180-QBGVM6H1R45Q6TTW3KRS/Cambria_SanfordInternational_2019_-255.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585798949698-PT5F361FV2B78AAM2QPN/Cambria_SanfordInternational_2019_-68.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585800283973-TWOZ9HCI0KO0RP83PS8K/Cambria_SanfordInternational_2019_-290.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585799854996-UL7893FYCTYMA4P5B3QR/Sanford%2BTrophy_1_edit.jpg</image:loc>
      <image:title>Live Events - Sanford International - The Trophies</image:title>
      <image:caption>The Champions trophy design emulates the water flowing through the rocky landscape of Sioux Falls. The top globe mirrors the globe sitting in the front lawn of Sanford Health’s corporate offices. In addition, the Pro-Am trophies are two trophies, miniature versions of the Champions trophy, echoing the face, etching, and metal coming out of the Cambria material. I concepted, presented, and designed both the Champions and the Pro-Am trophies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585799645967-RVWYCJU81RTAAUAUM1TN/Trophy+Sketch.png</image:loc>
      <image:title>Live Events - Sanford International - It all starts with a sketch.</image:title>
      <image:caption>Sketch, render, present, produce, and then award to the champion. Designing the trophy was one of the most unique projects I have worked on and have since designed several more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585799352391-9177KXWKKUHGSRXXFBCE/Cambria_SanfordInternational_2019_-223.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585799427957-17AQY5LV1QK3XSESJNX8/Steve%2BSticker%2BChampion.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585799315474-YZF4KX66C5RPK3YC2979/Cambria_SanfordInternational_2019_-78.jpg</image:loc>
      <image:title>Live Events - Sanford International</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/events/minneapolis-city-sc-gene-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/2f088176-461a-4caf-9578-fe302a46cc7c/MENK_GeneParty_WalkOut.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/9be74a06-5757-4dd4-afc9-054c81a37f43/Menk_GeneParty_012jpg.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Minneapolis City SC team photo with Masonic Children's Hospital in the background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/7a541afa-dfdc-4fc6-b5cb-2a3aaeb60709/Menk_GeneParty_01.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>11 key sponsors donated to make sure this event can happen and maximize proceeds to advanced genetic research to help cure disorders like Spinal Muscular Atrophy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/4a99a638-ab2f-452b-a639-cea75ee8c6f4/Menk_GeneParty_05.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Custom denim looking jerseys were created and sold for the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/b92a2101-f49f-4692-902d-41ae42f9a516/Menk_GeneParty_03.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Custom jersey and shorts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/94db7cea-026e-4f4a-b95d-37a6704ea146/Menk_GeneParty_07.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Half time selfie to set a world record for most people wearing denim in one photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/6486eaf6-76ef-4118-b9c2-4900a2c2d9d7/Menk_GeneParty_04.jpeg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Evan and Scott taking the selfie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/eacb8e5e-54fa-44fc-9d2e-fdcb5b8bbf73/Menk_GeneParty_10.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Goals and Celebrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/55f566c8-2a91-4731-83f7-6b581973c67c/Menk_GeneParty_06.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Minneapolis City SC win 2-1.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/9e770544-27eb-4de3-9672-ee7963ab21bb/Menk_GeneParty_09.jpg</image:loc>
      <image:title>Live Events - Minneapolis City SC Gene Party</image:title>
      <image:caption>Citizens wearing denim and giving out the player of the match award.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding/branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585709891798-PMCRT75IQM16ENSC79UD/MNR_Polo.jpg</image:loc>
      <image:title>Brand Building - Logos - MN Nice Real Estate</image:title>
      <image:caption>Founded in 2017, MN Nice Real Estate was a group of four friends that wanted to make their mark in Rochester, MN. This small group wanted a mark that conveyed happiness and Minnesota. With those two words and a couple of rounds, we landed on a mark that symbolizes an open door, which can be buying or selling. Either way, the end result is happiness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585709159173-KK87MS2J48UWJW9NS56H/MNR_Logos_StyleGuide_ColorAndLockup.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585708974574-52QVL59S6PLK27BGHLGM/SMC_HoodiesForGood_AllMarks.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585708162003-UOGDD31L4X46AUYVENT0/LennyAndFranksLogo.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585549544524-LW85IWUDBKXFIKX8BF4H/HANDY_434_Vert_ALT.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585549789210-4CH4QDDEQ2O5NIAMM2QO/Podcast+Logo.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585683884112-PWXSYQFRJYT29S5K4A8W/NFLogo.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585708139848-5W7PWSWCK7TOIPJ9B28Y/KC_REALTY-01.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585549985405-SNSAP3ZEBZ4KQ0SWW0CN/FlightToNP_Logo_FNL.png</image:loc>
      <image:title>Brand Building - Logos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding/print</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585858647464-FAAASUD5JBNJ5Q5Z2T3Y/Winona+State.jpg</image:loc>
      <image:title>Brand Building - Print Pieces - Winona State University</image:title>
      <image:caption>I designed and created Winona State University admission books. This consisted of a viewbook, an explore guide, and a transfer guide. Additionally, I art directed the photoshoot to get imagery for the collateral.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585859965993-93L47XJ14RE7MQELV5CM/Winona+State+Destination.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585859987402-H41OPSSEWVVUB8E2S17O/Winona+State+Contents.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585859810072-3F7HZPO1AQOFZ8K3Y2PZ/Winona+Statee+Booklets.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585859679408-XEJ21G7TQHXK6M22AXOU/Sun+Country+Connections.jpg</image:loc>
      <image:title>Brand Building - Print Pieces - Sun Country Airlines</image:title>
      <image:caption>Worked closely with outside vendors and internal copywriters to develop and launch the first in-flight Sun Country Connections magazine. In addition to working through the naming and layout concept, our internal team developed all print advertisements throughout the book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585870625116-T3MFWGUK9VHF67RBNHZ8/Sun+Country+Spread+-+Denver.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585870540480-T0PBHAO1OE28W5BYKR14/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585870605548-269JRW12CVT9ZVA5TBEZ/Sun+Country+Spread+-+Denver.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585717894058-RXF0D71L1PMX927DKT1H/Twins_Jumbotron.jpg</image:loc>
      <image:title>Brand Building - Print Pieces - Twins Luncheon</image:title>
      <image:caption>Minnesota Twins host an annual luncheon for all of their partners. I created the invites, programs, and event signage by leveraging the Twins style guide to keep continuity with the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585717965368-3IYQ1I0QON84KHD9ZH7P/Twins_Envelope.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585717975847-298HX5TCGIA28B0UU6KQ/Twins_Open.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585717985889-SJWI2D2CL4G50EW1WU76/Twins_Program.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585717643815-25YDU0A9O857MJPO99EM/Cambria%2BHigh%2BSchool%2BAd.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585717772845-4F9VLWI44XWD6R5ON7BF/Sun%2BCountry%2BPrint%2BAd.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585717618341-UCIGPHSSZS497WJQHCK6/Cambria%2BAd.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585715425366-8N6K4OQX5Y5BUNLGKEV1/Garritan%2BIO_Print.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585715180988-29GEG0JEZIOSQSKD2JN2/SmartMusic%2BPrint.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585715605384-3RDNYS8VF0F2JW45OC6B/Garritan%2BIO_Print%2BAd.jpg</image:loc>
      <image:title>Brand Building - Print Pieces</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding/makemusic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585713374955-2HO21UKIBE8BSMH0EQ35/MakeMusic_Imac.jpg</image:loc>
      <image:title>Brand Building - MakeMusic - A Family of Brands</image:title>
      <image:caption>MakeMusic is a leader in the music software industry, and the parent company to four sub-brands, SmartMusic – Finale, Garritan, and MusicXML. SmartMusic is an education tool utilized in hundreds of schools to teach music. Finale is the leader in music composition and leverages Garritan and MusicXML sounds to build compositions used in many feature films. As the sole member on the creative team, I worked closely with outside agencies to rebrand the company and develop a new website. I was on the brand side to ensure that we hit on all the aspects through this rebrand. Once we landed on the desired atheistic, I brought the brand to life with trade show graphics, stationery, print ads, and packaging while working closely with the internal marketing team, copywriters, and project managers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585713403356-BM75O46PJO3QEY87H2CH/MakeMusic_Collection.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585713697254-PMCXX5Q97XZP586AX27N/Midwest2013_BackLeft.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585713709156-SKZIDF1QVRVNE9XKNSNE/Midwest2013_FrontLeft.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585714044903-JZXXVA439QTCW1KKCK84/SmartMusic+Headphones.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585714135722-BITV6LFYTQMR49GPL9H1/SmartMusic+Activation+Card.jpg</image:loc>
      <image:title>Brand Building - MakeMusic - SmartMusic</image:title>
      <image:caption>SmartMusic grades students while playing their instruments. We developed activation card packaging and custom headphones that paired perfectly with the program. These headphones ensure students got the correct score every time. Through several rounds of creative, we landed on a structured design that was flexible for three different headphone types, keeping the cost low across all three products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585714623919-3GEUIRAQ9VE900YRKYAK/Finale+Box.jpg</image:loc>
      <image:title>Brand Building - MakeMusic - Finale</image:title>
      <image:caption>Finale is the top choice for many film composers and producers offering options for expert and amateur. The ask was to create a package that could work for both of these products. We developed a package that shared an inner shell structure with separate different colored sleeves. This solution reduced the cost but kept the continuity of the overall Finale brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585714797612-U6TWFLBYPCCIERRK33DO/FinaleBox_Step2.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585714807236-24BNAMLQX4VR2OL74RGK/FinaleBox_Step3.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585720588831-LWCN29DO3KTP1GP2O6GE/Finale+PrintMusic.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585714820508-VPW4658P0Y8FSS7J3MWZ/FinaleBox_Step4.jpg</image:loc>
      <image:title>Brand Building - MakeMusic</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding/backboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585710457149-ILMXPMP7EJUVL0QZQMCC/SM_Backboard_BusinessCards.jpg</image:loc>
      <image:title>Brand Building - Backboard Creative - Leaving a Mark</image:title>
      <image:caption>A company that was founded by three people with the goal of creating. With an emphasis on high-profile branding to support nonprofit and cause marketing people and companies. We specialized in advertising, web development, and live social activation for companies like Carly Aplin’s Red Dress Event, Randy Shaver’s Cancer and Research, and Ezra Tuaolo’s Hate in Any Form is Wrong. Like the backboard on a basketball hoop, our clients could rely on Backboard to support them with their creative solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585710398358-XH1YWY5OJ31AJ55ASLJ2/Backboard_StyleGuide.jpg</image:loc>
      <image:title>Brand Building - Backboard Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585711634119-1EUR74TUHN7U50UCBXX7/Backboard_ContactPage.jpg</image:loc>
      <image:title>Brand Building - Backboard Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585711757549-GYNSTN2NVTU0TVT28YJV/Backboard_HomePage.jpg</image:loc>
      <image:title>Brand Building - Backboard Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1585711622540-J8EGZV2OVG9VV7NZFRKR/Large+JPG-20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Brand Building - Backboard Creative</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding/pigeoncove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/1658202900234-F9L6HKMU9U1TKX1G2TAR/Pigeon+Cove+Cans_.png</image:loc>
      <image:title>Brand Building - Pigeon Cove - A can-do refresh</image:title>
      <image:caption>Pigeon Cove Kombucha, is a company founded in 2016. With a goal to offer the community a local, healthy food product using simple, locally sourced ingredients. Based out of Gloucester, Massachusetts, Pigeon Cove, was one of New England’s largest family-owned producers of Kombucha. With sustainability a focus, their product is featured in an aluminum can. This design choice helps block the light and preserve the flavor profile. And, is better for the environment. The goal of this project was to refresh the logo and label that would still connect to the company’s roots around Pigeon Cove Bay but also provide a modern twist that would stand out on shelves. The waves across the bottom, mixed with a color palette, allowed each product to stand out independently or within its family of products. This refresh helped expand their product across the North East, increasing their sales numbers 4x.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/3814799c-39ee-447d-833f-6a167cd64918/PIgeonCove_Final+Logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/8fbfdb34-563f-4638-b47a-3214acc0532c/Pigeon+Cove+Cans.png</image:loc>
      <image:title>Brand Building - Pigeon Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/783722e6-f014-4fa5-97dd-186dca2a6b7c/Pigeon+Cove_InStore_Kombucha.jpg</image:loc>
      <image:title>Brand Building - Pigeon Cove</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding/tco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/619596e0-ff89-4c9b-9daa-8a81f4ae37a6/TCO+Brand+Guidelines.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.scottmenk.com/branding/revohealth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e703766ce5dbb020af799c8/57f10209-9105-40bb-bd59-fb04a73c1002/Revo+Health+Brand+Guidelines.png</image:loc>
    </image:image>
  </url>
</urlset>

